We want to separate ourselves from the boring, stale, aged insurance company. We want a clean, sleek, modern new look to appeal to our busy, successful professional client base and referral partners.
*clean, contemporary / modern, sleek, professional looks
*the words Denver Insurance Group in 2 different colors (maybe Denver and Group in one color, Insurance in the other color?) But we are open to other color concepts with the company name
*we like the idea of an abstract icon / image either before Denver or after Group, perhaps a mountain to represent our location, but we are open to other icons too (our current logo is attached, we like that the mountain image is abstract but it's boring and the layout of the words with the mountain above them is boring)
WE DO NOT LIKE:
*DIG in the logo, only the full words Denver Insurance Group please
*cartoon looks, traditional / old world / old style looks, curvy or fanciful fonts
*very literal icons, we prefer more abstract icons or emblems