describe how to rumble in one picture or less

RUMBLE IT

we are a technology start-up, focussed on delivering services for small to medium businesses. we need a classic logo that sums up our aims.

1. Simple Software
2. Transparent Costs
3. Human Support

Target audience is SME's and direct home consumers.

mostly people who hate crap software and worse computers

This design needs to have the "R" featured prominently in the design.

Simple straight forward would be great, but it needs to be eye catching and not garish.

Something memorable that contains the R.

We are quite fond of blue backgrounds and orange together. if you think you have something better than show us :)

the logo also needs to scale so we can use it on the side of cars.

we prefer bold lettering, we like Helvetica typically as a typeface but would love to know if you think you have something better!

Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
.eps also

Please do not use any stock images or clip art in the logo

designs we like:

http://basecamphq.com/

designs we don't:

http://www.thelogofactory.com/logo_…-logos.jpg

http://www.mymymy.biz/blog/2009/08/…chen01.png

http://www.ittelligent.com.au/
(great company....bad logo)