UPDATE September 6, 2015
COLOR THEORY: The colors that work best for Precious Moments are pastel colors, but bright pastels, not dull. Primary Colors and earth tones usually don't work great. Also, stay away from black.
TYPOGRAPHY: For this line, a beautiful, flowing script font will probably work best. San-serrif block letter probably won't work.
IMAGERY: If you're going to incorporate imagery into the logo (which we DO suggest) please pull from the Princess Art we uploaded. You can use accents like a crown or shoe... Or you can use one of the actual princesses. If you're going to incorporate a character, it should be a Precious Moments Princess.
USING THE EXISTING Precious Moments LOGO: You can integrate the existing log, or not. I included it in the attachments in case you want to use it.
The main purpose of this contest is to create an adorable stylized logo for the “Pretty As A Princess” collection. But that’s not all! We will choose one of the 6 finalists in this contest to work with us 1-on-1 to design all the graphic elements to be included in our style-guide; backgrounds, borders, patterns, accent art and all the other visual assets companies will need to design exciting products and packaging for the Pretty As A Princess line! Best of luck to you!