This is logo/branding for a new golf concept.
This concept will provide professional instructional content via blogs, videos, infographics, personalized swing analysis, podcasts, etc. as well as privately labeled equipment & teaching aids.
Ideally, there would be some element of the logo that could be used as a stand-alone branding component. (IE the name with a graphic for the logo that could stand by itself.)
The target audience here is anyone in the golf space, but most likely a more youthful demographic. Someone that will attempt to self-teach & improve their techniques. Someone with a high disposable income, and or who has parents to provide for their needs.
Typically speaking, that's a more affluent male (or female). Anywhere from high school aged to 20-30 somethings - into the 50s. I wouldn't guess that 60-year-olds would be pulling out their smartphone for tips.
*** Looking for clean & simple. Completely open to anything, including the abstract! Let's just keep the focus on being clean & simple.