1-800 Radiator & A/C is the United State's largest distributor of radiators and air conditioning for light-duty vehicles. We are quickly growing our heavy duty (over the road semi trucks/lorries/big rigs/garbage trucks/school buses and more). The target audience is heavy duty diesel mechanics and technicians that do repairs on these over-the-road trucks
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Our main logo is the attached circle logo -- there's potential for us wanting to update/re-invent this logo in the future. Inventive ways to incorporate heavy duty and corresponding imagery to this logo is encouraged. The "box" logo attached is a 2ndary form of our 1st logo and used less frequently. The Heavy Duty logo was an internal mock-up that we tested and has gotten mixed reviews. It's pretty obvious it wasn't professionally made and this is the logo we are looking to replace. Our historic color scheme is the red and yellow with silver/grey scale and black accents that you see incorporated into the attached logos. If you need pantone numbers I may be able to find those. The final logo needs to be provided both in whole and individual component layers that are manipulable by Photo Shop users. For example - on our circle logo, the radiator flying through the center would be a later, the circle another, and the text in the circle yet another. The font you use should be stated and available for download.
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