Thank you very much for taking the time to consider this proposal :)
The main themes that I take inspiration from and how I would define the brand I am looking to create are: sailing, climbing, rope-work, rustic feeling, high quality, aged, handmade.
What I want to come through the overall design of the brand, including the logo, is these central themes but also the idea of quality and luxury, but with a modern influence, which will reflect our products.
My idea was for the logo to feature an anchor as the main visual, decorated with rope, with a minimal modern styel. I would like this to be a strong visual element on its own as I may use it alone, without the brand name, on packaging and products.
Please feel free to explore any ideas around these themes, not just what I have explained, I would be excited to see anything bold and beautiful.
I have attached and draft portion of our website and a product image that I hope will show my interpretation of what I have described.
A similar type of brand style I would br trying to emulate would be: https://www.jackwills.com/
Thank you again for you time and effort.
All the best,