Pattern will be a site for selling fly fishing flies which I will hand craft myself. The audience is anglers (probably all men) who are looking for high-quality fishing flies. Fly Fishing is a niche sport, and is generally considered to be very old fashioned. I want to position Pattern as a modern, high quality, younger-feeling brand. Fly Fishing is about the entertainment of sport fishing, the care for the environment (no fish are killed), and escaping the city to spend time in beautiful, idyllic nature. The name "Pattern" is a play on words in fly fishing slang, as different types of fishing flies are sometimes referred to as "fly patterns", i.e. "The Slumpbuster streamer pattern is a fly that is know for catching big fish!"
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
1. Basically every fly fishing brand uses earth colors. Patagonia is probably the boldest brand in terms of colors, and I'd like Pattern to skew in that more modern direction. Probably the most "modern" equipment company in the business is Sage (http://www.sageflyfish.com/) and they do nice photography on the site, which is also something I will be doing.
2. My idea for the logo is to use the "r" in the word "Pattern" to represent a fly sitting on top of a tying vise in profile view (see pictures of vises here: https://www.google.de/search?q=fly+…8Q_AUIBygC.
3. The fly pattern shown could be anything. Here are a number of popular flies (http://www.orvis.com/fly-fishing-flies). I envision that I could sell merchandise over time with different flies "sitting" on top of the "r".
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