Informed Patients (who are searching the internet by diagnosis eg, acoustic tumour, meningioma, brain tumour), general practitioners (family physicians), other ear nose and throat surgeons, other neurosurgeons.
This audience likely is a patient, or has a patient with a specific brain condition. They are searching the internet to find information regarding their tumour or brain condition and we will be the premier website and location to have their treatment in Australia.
We are targeting sydney, then new south wales (state), then australia as well as asia pacific and middle east. We will be the premier location for contemporary, high quality care with excellent surgical outcomes.
Our corporate identity has to reflect clean precise lines, but also convey the fact that we are managing brain problems.