CLNC Sports is a new sport/adventure company that enables world-class athletes to monetize their talent by giving them the infrastructure to run small-group training clinics with youth players across the US.
We have a fleet of offroad adventure vans (kinda like these: https://sportsmobile.com/mercedes-b…sprinter/) that our athletes will live and coach out of, driving across the country on a once in a lifetime adventure while coaching small-group local clinics all along the way. They make great money, get to help grow their sport, and coach youth players at a personal level while traveling the country and trying out a unique lifestyle.
Another example: By setting up the locations and youth player logistics, we're enabling an Olympic hopeful woman's track & field athlete to make extra money while she trains in San Diego.
While we plan to branch into many different sports, we're starting with lacrosse, track & field (plus other Olympic sports like fencing) and soccer.
Our brand needs to be marketable to two segments:
1) the youth players and parents that we're selling sports clinics to
2) the athletes that we bring on-board to live in the vans - it should be a "call to adventure."
FYI, "CLNC" is pronounced like "clinic."