We manufacture handcrafted fishing lures for big game sport fishing. All our lures are designed by hand, using top quality materials, Japanese holo stickers, paints, etc.
Our target audience is 99% male aged between 25-50.
The theme behind our logo should incorporate the following:
- Pelagic Ocean Fish. "Pelagic" is a water column where the fish we target "live". These are large fish such as Yellowfin Tuna, Giant Trevally, Amberjacks, Dogtooth Tuna, Spanish Mackerel, etc.
- All our lures are named after historic warriors - Gladiator, Immortal, Spartan, etc and if possible we would like some type of warrior theme incorporated into the logo design.
- Oceanic colors (waves) such as navy, blue, black on a white background.
- Logo should be horizontal or square/rectangle and minimise negative white space (our current logo is a bad example where there is negative space on both sides of the warrior).
- For the initials designs (PW) if the letters can be "merged" or connected in some cool way if possible.
- Overall our product stands out on its quality, durability and effectiveness. Yet it's clean, simple and robust and we would like to communicate that in our design as well.
please look at http://www.pelagicwarrior.com to get a better understanding of our product designs and features