It is necessary to make a logo (chevron) as one piece logo. The country of the brand’s origin is Finland.
We already have the ready to go logo and would like to stick with the same Scandinavian lion which is the symbol of Finland. But we want to get it more aggressive and modern. But it must be heraldry, Scandinavian lion. The shape of the chevron is made out of rubber and after it is sewed to the gear. The shape by itself can be changed but just for a bit, cause the shape of the chevron we have got at the moment is a shield which stands for defense. The same as the gear, it defends our clients against water and mud. The background must stay of the same black color. The image of the lion, the edge strip, and the inscription are grey.
Everything that is colored in grey has got a convex form. It all molded rubber and is made together as one piece. This is why it is a must to comply fully with the colors I have mentioned.
You have 2 options, either you can place the inscription “wading gear” under “FINNTRAIL” or you can add any other element colored in red. The reason is why it is red - we can use only 3 colors. "ATV & UTV" words must not be used on the logo.
Just to make it clear, we want to get the entire chevron as one piece (logo). In addition, we would like to have this lion as a separate piece that is not shaped into the chevron. In this case, we could use the lion somewhere else. You can take into consideration the 2 pictures attached to this form. We first one is somemething that we would like to get at the end, the lion is a separated object. The picture #1 (does not include the inscription "wading gear")is an old chevron that we have been using for a long time and we wuld like to change it. The picture #2 (includes "wading gear " iscription)is the last design we ordered and got, but we do not like it.