Queal is made for the busy people who are conscious about their nutrition. Our target audience wants to have something complete, but wants it fast and convenient. They want to be able to do live their life, maybe not even think about their small meals any more. Queal takes the obstacle out of eating a healthy meal. Our point of difference is that you can drink a Queal whenever, wherever. Queal’s brand promise is a quick meal that helps you create more.
Our company HQ is in Rotterdam, The Netherlands, but our target market is now worldwide.
We serve both men and women, with an emphasis on the higher educated market, who experience having less time and are more educated in choosing their food.
We model our advertising based on Tim (persona). He is 28 years old. He is the head of an IT department at IBM. His goals are: to advance in his work, get a promotion, to keep track of everything. His frustrations are: not feeling on top of his game (because of bad food), having to do groceries, being ineffective.
He does D&D on the weekends and loves his downtime. He watches series whenever possible. Tim doesn’t have a girlfriend, but has some very good friends. He is very tech savvy. He is an introvert, sensing, thinking, judging (on MBTI). He is motivated by accomplishment.