Ideally, it would be great to design a standalone logo that identifies the brand without the ACE AR3NA text or to have the text outside of the logo design. It would also be cool to have a graphic designed with the ACE hidden in the logo.
ACE stands for Awkward Croc Entertainment and it's mission is to create unique IRL (in real life) social entertainment experiences using esports, education and events.
Awkward is a reference to the young awkward teenage years of gamers. Croc is a reference to the owners nickname and Entertainment is a reference to all the fun things we want to do.
The 3, or backwards E in AR3NA is a reference to the 3 core areas of business that includes esports, education and events.
The parent company logo is a side facing crocodile as included in the image reference. The triangle logo is my poor attempt at a concept logo. (Please don't laugh too hard). The Croc does NOT have to be part of the logo.
The logo will go on merchandise, shirts, banners, website, social media and will be on our store front signage.