Positioning Statement Ideas for Rough Monk Outdoors
* We offer outdoor products for nature seeking professionals to
help them deepen their connection to the environment, family and themselves. Unlike other brands, we make it easy and fun to experience nature and create memories to last a lifetime.
Target Audience Demographics:
Gender: Male\Female professional
Income Level: $125,000 to $225,000
Education Level: College Graduate
Need to Address: Desire to get away from corporate drudgery and create easy, comfortable outdoor experiences that make them mindful of what really matters in life and creates memories that connect them to family, friends and themselves.
Brand Personality (Adjectives that your brand Is/Is Not)
Rough Monk Outdoors is:
* Unique, Playful, Rugged but Refined, funny, relaxing, comfortable
Rough Monk Outdoors is not:
* Soft, sleek, modern, aggressive, boring, gender specific