We are a self serve frozen yogurt store offering delicious and healthy yogurt with tons of healthy and sweet toppings. Our customers will love creating their very own unique treat in a hip, welcoming and clean environment.
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TARGET: Our target market is ages 16-40, primarily targeting women and families. Our secondary target is young kids.
LOGO THOUGHTS: Because our concept is fun and hip, we want our logo to reflect the same. It should also convey healthy, thus reinforcing our name, Skinny Sweet. We don't want fat letters or any type of ice cream looking design. We want it to be colorful, and a cool, hip font. We like lower case letters or lower case with first letter capitalized and running the two words together as one but open to all creativity. We also like making the word skinny a thiner font and the word sweet a fuller/thicker font but still working together. The attached picture is an idea of how the fonts differ between a skinny font for "skinny" and a fuller font for "sweet".
Please design an original and unique design that can be placed on all media as well as retail items. Please send in a format that can be used this way.
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