Bizruptiva = combination of business (Biz) and disruptive. So be disruptive! play with the typography!
We are a about to launch our corporate innovation center based in Peru. The company we work for is VisaNet Peru (http://www.visanet.com.pe), which is a payment solutions company (adquirer role) in the financial market (we are Visa partners in Peru). The concept of our innovation center is: we are an open space made for creating impact in the peruvian people by transforming the businesses to impulse the development of the country. Our clients are: businesses from different sectors in Peru, start ups, universities, and other departments in VisaNet that want to innovate.
Our value proposition combines three basic elements: business (improving VisaNet business by making innovation solutions non necessary related to the financial sector), social improvement (by making an impact in our society) and innovation ecosystem (creating new solutions to the innovation community around the world).
Our services are: consulting other departments in VisaNet, cocreating new disruptive solutions with start ups or another businesses, transforming our company to digital and giving them innovation culture.
At the beginning we will focus on payment solutions but we want to expand our vision to another types of solutions that create value to the society and businesses in general.
Our values are: Human centered, collaboration, creating value and being curious.
Our reference is ideo.com.
Logo tips: We want a logo that is fun for innovation community but no too much for banks (they are our stakeholders). VisaNet Peru logo has the colors orange and blue, but we are open to other colors. We want appreciate a lot creativity, so be creative! We love logos that are simple but communicate a lot. We will be in social networks, so it have to be used in digital channels.
I will give you some keywords: innovation, impact, social, business, open, transformation.