Operational Excellence (OpsX) is a corporate program in my company aimed at standardizing processes, improving productivity, enhancing customer service, and innovating how we do business.
OpsX brings together various people and processes to achieve highly efficient operations. The program must ensure that various element of our business work properly together as one "connected system made up of multiple parts or gears". Ultimately, we want to instill a continuous improvement mindset into our organization.
The target audience is all of our 18,000 + employees. So the design must be: simple, the reader must be able to easily read "OpsX" in the logo design, under the logo should be the slogan "Operational Excellence", the logo and slogan font should be professional (not cartoon-ish), and the color scheme should support our corporate logo color scheme (orange/dark red).
The continuous improvement mindset we want to instill into our organization is one that makes employees constantly search for improvements, an "always tinkering" mindset, and behaviors that lead to constant evaluation of how to do things better.