At PUREish we sell fitness and well ness products to a large number of people who have balanced lifestyle, healthy living but not to the extreme can also have fun too. Can be healthy most of the time but can also have a steak every now and then. balanced lifestyle leads to a happy lifestyle. We mainly sell yoga mat, yoga/active wear at the moment will later on expand to water bottle, accessories and other wellness and fitness products like essential oil or supplement maybe.
I would assume our customers are probably mainly female with maybe 20-30% male. age from 22-45, resident in UK, Europe (at the moment, will expand to rest of the world later on) in affluent areas such as Richmond, Twickenham etc as well as trendy areas such as Shoreditch, Peckham, Dalston etc. Well educated, cool, fun and energetic. Enjoys art and design, café, dining out, socialising with friends, holistic approach to life, work in a office or home, having their own business, creative type, enjoy their life, whether stay in or going out. Seeking something less conservative. Like reasonably priced goods with better quality. Please also be stylish-the design.