American Underground and leading venture capital firm, The Startup Factory, have joined forces to launch the Digital Marketing Foundry (DMF), a new marketing institute located in the heart of the American Tobacco Campus in Durham, North Carolina. DMF is dedicated to helping organizations and professionals throughout the Southeast develop and deploy expert digital marketing skills to find new customers and revenue.
The Digital Marketing Foundry will help seasoned marketers and self-taught sole proprietors, alike, use the Internet to build their brands and generate top line revenue and profit. Our team will work with clients to identify audience, optimize sales funnel, and leverage search, social, and paid media to drive awareness, leads, and conversions. DMF courses offer clients the opportunity to solve real-world marketing challenges and engage in hands-on learning using proven digital marketing solutions. DMF is structured to help entrepreneurs and marketing professionals build their careers as well as give business executives the ability to develop their digital marketing talent. Our instructors will teach entrepreneurs and marketers how to increase visitors, turn visitors into educated prospects, educated prospects into clients, and clients into brand advocates.