A wordmark integrating an element that can also be used as a standalone logo (e.g. seed music, with the 'd' of 'seed' as a crotchet) is our initial preference, but we are open to other options. Please do not major on seeds/acorns/flowering stuff etc. We do not think that having a seed involved is necessary, but if you have an idea that would not look corny, we are open to it.
It should look professional and have recognisable design elements that can be re-used elsewhere.
The colour scheme as we have set it is merely a starting suggestion - charcoal text, incorporating blue and pink elements. Feel free to submit options outside of this.
Please use a modern, sans serif font - typography is very important. Lower case 's' and 'm', please, unless you strongly feel that capitals improve it.
Examples of font logos that we like include 99designs' own one, google, http://www.snapkitchen.com, crowdcube, Balderton Capital etc.
The most important aspect is the capture the spirit of what we're trying to achieve - creative, professional and modern. For clients, this will be a completely new area (music in the workplace is currently very limited), so keep it simple, and make sure it's clean, recognisable and exciting.
Best of luck!