Please read. Thanks!
Aim for a simple and pleasing logo.
First and foremost, this a software as a service product. It's also a freight collaboration platform which is easy to use, robust and provides end to end solutions by enabling collaboration among teams and freight partners. Collaboration is among freight brokers, shippers, motor carriers. We help them manage freight loads, routes, invoices, quotes, tracking, and so forth. Our customers are b2b include freight brokers, shippers, and motor carriers.
The keywords to think about are Ally and Collaboration. Emphasis on the logo should be on the Ally. I will provide feedback to conceptual and well thought out logos. I will offer farther work and hire as an in-house consultant for whoever ends up producing the most satisfying result.
The name on the logo can be Ally or Freight Ally