Nana & Dee is a brand new maternity & baby brand. The brand will have a range of products from pillows, child home safety products, buggy accessories, tapestry, bibs, etc as well as organic and natural shampoo, conditioner, soap & maternity creams. The brand will be SOIL association certified and all products will be COSMOS certified (natural or organic). We want to offer simple formulas that people can understand and trust. We want to be fashionable and stylish whilst offering top of the range natural and/or organic products to our mothers or mothers to be.
Price point: mid-range. will be sold primarily online, but not limited too.
Target: 25-45 years old. They are concerned about what they apply on theirs and their child's skin and hair as well as fabrics they enjoy, and nifty high quality accessories. They are internet and fashion savvy and will research about a product in depth before purchasing. They are concerned about the environment. They read blogs and follow influencers in the fashion, kid and beauty sector.
The brand will speak to People interested in hypo allergenic, organic, natural and environmentally conscious. People who prefer small brands than big corporations. People who keep in touch with trends. People who are confused by marketing claims, they want a simpler message. People who prefer products Made in the UK. People who appreciate products recommended from other moms- therefore from mom's for mom's!