Think edgy, cool and tactical with a modern take on an old hardware store sign. It is the combining of the cool and modern with the old, proven and classic. Bring your ideas to the table as what I have outlined below are just some initial thoughts. I am open to ideas.
I would like to see some samples where the logo mixes both the hardware theme (old hardware store sign) with an edgy simple icon/illustration of a bear, bear paw or bear head/face. This bear icon needs to be unique on its own and can't look like every other bear icon out there already. I really like the bear body I attached with the bear in white on a black background but it is someone else's design. This bear icon portion of the logo needs to be able to be engraved into firearms so it needs to work in a one color representation. The bear can not look cartoonish. I want the bear to have a serious look, but not an open mouth or a growl. The effect is "Don't mess with me, but I am not mean by nature".
I could envision a logo with an old hardware sign with the edgy bear or paw represented as if it were burned/etched into the sign with the Bear Hardware to the right of the bear in a nice old red. I don't want to look old or conservative, but I want to tap into the heritage of old hardware stores if possible while having the bear or the overall look still look "cool", edgy and somewhat modern.
Please use the bear images below as samples of the "feel" I am going for. The logos need to have a new unique bear designed as these are pulled from other logos.
If the logo has any imagery of guns, it needs to be very subtle. I would LEAN AWAY from incorporating guns into the look as it would be hard to choose one specific firearm to represent what we are. A simple bullet might be able to be used as an accent in the logo. Thing more AR15 and modern gun enthusiasts vs old time hunters. The guns we sell are modern and more tactical/defense/military themed.
Use your creativity as you may have ideas that are better.