We need the logo to tie into the parent brand Glendale Raptors Rugby and carry over some of the elements from it's logo but have a much more youthful feel to it since this is for developing athletes from ages 5-18. Rugby has gained a foothold in the Denver metro area, but the focus on continued growth remains. Another need is to communicate how the Glendale Raptors Rugby Academy is more than a one-off summer league or an alternative to playing rugby for a high school team: The Glendale Raptors Rugby Academy is a multi-year development program that can serve as a major positive influence as a young person grows up and a one-of-a-kind training opportunity for the area’s top talent. The program emphasizes mental and social development as well as physical development. It’s ambitious. The more families, area coaches, and teams buy into that larger concept, the more the Glendale Raptors Rugby Academy will succeed. The short-term (fun, friendships, excitement, play) benefits of Glendale Raptors Rugby Academy should be showcased alongside its long-term benefits (well-rounded individual, strong athlete, equipped to take on the future). In addition to benefiting youth who have ambitions to play rugby on a larger stage, the teams and coaches they play for outside of the GRRA will benefit. Brand colors are Navy 303, Blue 301, Cool Gray 1, 186 Red, and 116 yellow. Key Message
Build Something Great
Infinity Park, the Glendale Raptors, and the youth in Glendale Raptors Rugby Academy share many characteristics. They are young, full of energy, full of potential, and are still striving to figure out just how high they can reach. In this stage of development, the idea of possibility permeates every thought. What path will you take? What will you become? These questions are exciting...and at some point require a plan of action. One must eventually choose a course and commit to it. The Glendale Raptors Rugby Academy offers such a course. It offers a way to harness and direct the great growth potential of young persons into something that’s both fun and instructive. And, by choosing rugby, they are helping build the foundation of a sport that is itself blossoming. In both senses, the benefits of Glendale Raptors Rugby Academy last a lifetime, not a season. Those who are a part of Glendale Raptors Rugby Academy aren’t just participating—they are building something. Something great.