We are looking for a logo to represent our Dynamic Model – The Bridge Institute.
It's important it reflects our USP (Unique Selling Proposition) which is: Merging Technology & Healthcare Education For Your Career & Staffing Success!
We would love to have the logo incorporate a bridge and maybe an EKG wave-form as well but here are a few other things to get the creative juices flowing:
1. We'd like to see the wave-form in red, which may enter and pass through, then re-appear on the other end of the bridge somehow.
2. Vibrant with authority - we do want to relay knowledge, authority and functional focus.
3. The typeface should be clear, simple and bold. We want something that stands out and "POPS" which is really important.
4. We need a professional look as well as some great use of color. This will be translated into our web-site once the logo is solidified.
Please feel free to experiment with colors! Blues, greens and red are indicative to the field.
The files we will require are:
Print file format - .eps high-res image (CMYK)
Web file format - .jpg and layered .psd (RGB)
Hopefully that will get you what you need, so you can get us what we need!