Oru Wrapping Fabric sells furoshiki, made in Japan. Furoshiki is a Japanese wrapping cloth (cotton, silk, etc) used in every day life in Japan to wrap lunch (bento boxes), make satchels/handbagss, wrap flowers/gifts/wine bottles, make book jackets ,etc. It has been made in Japan since the 1500's and is often hand painted or silk screened. The larger fabric sizes can also be used as scarves or table cloths. It is easy to use the fabric to make furoshiki.
The use of furoshiki in the US will reduce waste from paper wrapping (4 million pounds yearly is wasted from wrapping paper alone) and will allow people to give a more beautiful, eco-friendly, and re-usable item. It can be re-gifted, re-purposed, etc.
Target audience: people that want to reduce their environmental impact, but also give a more beautiful/thoughtful gift. I can also be used to wrap a gift for a special occasion (wedding, baby shower, bridal shower, etc).
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Otros requisitos relativos al color
I had envisioned the logo in gold, but am open to other colors. I would like it to look good on a white and black background, and it should also translate well if it needed to be printed in black.
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Diseño de inspiración
I want this to have a polished, minimalist and organic feel. The logo should be able to be printed on a fabric label.
The goal of this is to have people want to incorporate Oru Wrapping Fabric into their lives, even though the idea of wrapping fabric is foreign at this point.
I will be partnering with One Tree Planted and for each wrapping fabric purchased, a tree will be planted.
I have attached my original idea for the logo, but it is too plain and really needs the help of a designer. I want it to be really unique and definitely something I could not come up with myself. I am currently leaning against including a slogan. I am open to having the logo revolve around the word Oru or using Oru in addition to a graphic. I prefer graphics that are less literal. Thank you!!
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