Our product is an online course.
We are known for having a high-energy, no-nonsense, unconventional approach to business. However the logo has to be something that could still easily be printed on a professional brochure - it should not look "childish".
The logo has to be pictorial, with the text below the image.
On some occasions we will have to use the image alone, so it has to make sense by itself.
The logo and text will be featured on the full-page cover or our brochure, and the logo itself will appear on our website.
The brand name (and the text that you have to feature below the image) is:
Which means in French:
"THE IRRESISTIBLE OFFER".
So if you want to put emphasis on a word, it should be on "Irrésistible".
You can either capitalize the title like I just did, or put the word IRRESISTIBLE in ALL CAPS, or the whole title in ALL CAPS.