Design a kick-ass logo for an online market leader in Wellness Products

TLP

Wellness - Hobby - Outdoor

We sell wellness and leisure time products online, such as saunas, infrared cabines, whirlpools, e-bikes, kajaks, garden furniture, etc. Our vision is to become the online market leader for these "large item" products in the Germany / Austria / Switzerland region. Our main strengths are reliability and good quality for an affordable price. Our target group is mainly medium income people, mainly home-owners with the space and freedom to install their own sauna or whirlpool at home.

Please check out the current website (http://www.trade-line-partner.com) to get an idea of what we are selling. The website will get a new look soon, so please don´t be distracted by the colors and designs. The company name is Trade-Line-Partner. As this name does not fit to the product portfolio for a B2C customer anymore and our founder wants to keep this name, we decided to include only TLP into the logo. Please make one option with the "slogan" (Wellness - Hobby - Outdoor) but it should be used optional, so the logo needs to function also separately without the slogan.