The logotype to be created: Permission.io
--> Primary Target Audience
Tech-savvy, online a lot.
--> About the Company
Permission.io is creating a new digital advertising model based on Permission, Trust, and Transparency. Its Permission Marketplace compensates Members to view ads, versus the legacy model based on interruption and inequitable economics.
--> Our “Call to Arms”
It’s time to Ask Permission and stop interrupting.
It’s time to be Transparent about how personal data is collected and used.
It’s time for individuals to be paid versus Internet giants.
It’s time to build Trust.
--> Summary of the Business
Permission.io is creating an alternative to the legacy digital advertising model built on interruption, obfuscation and data exploitation. The new model is based on permission and transparency to deliver trust, where viewers of the ads are compensated with cryptocurrency for their time and the use of their personal data for targeting.
Advertisers will be drawn to this new marketplace because it delivers trusted interactions with the ad viewer. Consumer trust is the crucial outcome for any seller, whether it is a multinational consumer product company or a local retailer. According to a 2017 Ernst & Young, 74% of consumers would boycott a brand that they no longer trust.
A new cryptocurrency (ticker ASK) is the currency used to compensate the audience for their engagement with advertising. The timing for a new model could not be better.