Betonmass is a liqueur made of kumquat and further secret ingredients. We want a logo design, that can be used on the bottle labels and that is also core of our corporaty identity.
"Beton" is German for "concrete" (the construction material). This should also be reflected in the design by using a concrete, cool, geometric style (see examples).
For having a high recognition factor the logo should be clear, catchy and unique. It should resemble simple and classy.
The label will be likely be placed on a grey stone bottle (see image below).
Origin of the name: In Bavaria/Germany, a "Betonmass" stands for a mixed beverage which contains half a liter beer and half a liter liquor. For that it's strong, complex but at the same time simple. The logo design should however not contain beer mugs or any Bavarian stereotype like that.
The target audience is people 18+, both men and women, who are looking for a drink other than the standard.