Target audience: Males & females, age 15 -40, location: Nordic countries. Income level: Lower middle class income and above.
The general idea is to create a swim wear / beach wear line aiming at the Nordic market. While most competitors are mainly focusing on performance (Nike, adidas, Speedo, Arena, TYR ) or fashion (Gottex, Bjørg Borg, Panos emporio etc.) "Talent" as the brand is called will aim at those who do sports for fun! The slogan is "Celebrate yourself" and this is an encouragement to the wider audience to be happy and satisfied with their body the way it is right now. They may indulge themselves with fun at the beach while doing some lighter excercise.
Central brand values are happiness, beach, sun, fun, socializing.
The logo would need to reflect this. Furthermore, it is important that the logo symbolizes "energy" and youthful happiness and celebrations.
Some keywords for your inspiration to build into the logo: The word "Talent", beach, ball, people doing light excercise (dancing or playing a ball),palm,sun, ocean.