We are a company that specializes in selling tactical gear, hunting equipment, knives, multitools, flashlights, flags, tents, clothing...anything that evokes freedom and the old American way.
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We need a logo that conveys the spirit of America's settlers, carving out a new life despite the many dangers and unknowns that lie ahead. When customers see this logo, they should immediately understand the type of person who would buy these products - old, hardened men who love adventure and have the pioneering spirit. Ideas for elements of the logo can (but do not necessarily have to) include a horse, a wagon, a horse and wagon, a pilgrim, a knife, a man with a knife in his mouth, ready to take control of new land for his wife and family.
The image I attached (the old logo of the New England Patriots), may be helpful as far as the vibe we want to give off (obviously the design should have nothing to do with football). As may the DirecTV commercial called "The Settlers" - https://www.youtube.com/watch?v=5DKscY7RcKs
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