Our product is a cold brew coffee concentrate with superior taste. We plan to have brown glass packaging (growler style). Our company is named after our two childhood dogs. Our brand story is as follows: As kids, we each spent our formative years in distinct rural areas with the commonality of a sister and a black lab mix. In both cases, our dog was both our best friend and number one destroyer of all of our favorite possessions. King would eat baseball gloves, toys, and even the dryer vent off the side of the house. Maggie would eat freshly baked cookies, Christmas gifts, and Mom’s prized Japanese Maple. For as much trouble as both canines caused, in both cases, they were our partners in crime, best friends, confidants, and an integral part of our childhood adventures. As we grew into adults and found each other, we fondly remembered and exchanged stories of our childhoods. As we began to get more and more passionate about perfecting our home cold brew coffee recipes, we made a tradition of taking a moment out of our day to enjoy the flavors we were perfecting and reflect on simpler times. An ode to our favorite childhood friends, King and Maggie is flavorful, well-rounded, and indescribably gratifying. We hope you enjoy King and Maggie Cold Brew as much as we have appreciated the opportunity to create it for you. Our target audience is 18-44 years old, affluent, trendy, urban, and college educated.