Food to Fall For (Note: The slogan will not be used on the packaging label, so the logo needs to work with and without the slogan. The logo with he slogan will be used on the website and other marketing materials.)
Cuéntanos a qué tipo de público quieres llegar
We make and sell sophisticated, elegant and fun all-natural gourmet nut and seed butters that are really tasty. (Peanut butter, almond butter, sunflower seed butter and cashew butter.) A key consideration is that our founder - Betsy - does NOT like boring.
Our target audience is healthy moms, gourmet foodies, and the athletic/fitness crowd (age 30-50, above average income, skewed towards women.)
See attached logo project brief, picture of current peanut butter jar, current logo, and lid stickers. (Lid stickers give a good sense of our desired color scheme by prodt type (SKU).
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Otros requisitos relativos al color
I'd like to explore the following colors: The shade of Pink (as described in the attached product brief is our preferred color for the logo font. Black is an alternative font color. The font and color must be consistent for all of our products. The packaging labels will be using highlighter pen, bright colors as the background color (for example, Peanut Butter will have the exact same pink as the background color, Almond butter will have a yellow background, Seed butter - orange, Cashew butter - green.)
Let designers make suggestions: The logo will need to work with these varied background colors. Placing the logo inside of some type of border/shape, etc that pos off/stands out vs the background color could be explored.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
Our current logo found on http://www.betsysbest.com is well liked. We consider it to be fun, elegant and sophisticated. However, it has significant readability issues, especially when placed on our jar and packet labels. Click our Shop Now button on the website to see our product labels.)
Ideally, we want to continue using the pinks from our current logo either as the primary color of the logo's font or as the background color. The pink color really differentiates our product on the store shelves.
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