Sell and Buy Smart- Target Audience & Customer Pain Point:
People work hard for their money and the largest investment for the majority of people is the purchase of a home. The problem is even with the abundance online information and available tools that empowers Buyers and Sellers as more active participants whereby dramatically reducing the Realtor’s role yet buying and selling real estate remains remarkably expensive. Primarily the high cost of a real estate transaction is solely due to a virtual stranglehold Realtors have on commissions charged. The pain point is Buyers and Sellers are doing more and receiving less value especially in relation to these exorbitant transaction costs.
Sell and Buy Smart- Solution/Profound Value Proposition:
S&BS is a brand new real estate start-up that will completely “DISRUPT” the real estate industry by shattering the status quo of the outdated real estate commission model resulting in unprecedented savings and unparalleled value to both Buyers and Sellers.
Hi-Tech & Hi-Touch Meets Hard Work:
By combining the latest technological innovations with good old fashioned hard work, S&BS delivers one-on-one/single point of contact full suite of real estate services at significantly reduced cost. The end result of this revolutionary process is maximized customer value unmatched in the real estate industry.
To understand and appreciate the “Disruptive” capability of this real estate start-up, here are some sample marketing message/advertising headlines:
• Sell Your Home with ZERO % Listing Fee*
• Smart Sellers. Better Buyers.
• We Work Harder for the Smarter
• Get to Your Future Faster
• List for Free*
• Hi-Tech Hi-Touch Hard Work
• Profound Shift in Savings
• You Worked Hard for Your Down Payment. We Work Hard to Protect Your Equity.