We sell California fresh mandarin oranges (and regular oranges sometimes) to consumers directly via mail order subscription. The mandarins have fun and creative designs (ex. animals, underwater theme, bugs) on them that kids love. We are targeting mother's who want their kids to eat healthy farm fresh mandarins. It's a fun product, and kids eat more fruit because it's fun....so that's an important theme. Also important is the fact that it's very fresh fruit from California - shipped directly to their home.
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We have a current website (Citrusmark.com) and logo and branding, but this subscription mail order service named Citrusmark Direct is a new distinct brand and can be a completely different design. Or the current logo/designs can be incorporated if it can be made more fun and kid friendly. We're open to all designs. Lastly, you'll see some citrus orchard backgrounds on some of our packaging, and I like that because it feels natural and healthy...so use the concept or not - it's up to you. Example fruit images included too - but the designs and themes will change weekly.
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