The Brief: ForeverGreen is a health/nutritional supplement company, and it’s now delivering a new wearable bracelet combined with a smartphone app that assists you in tracking your health, and the use of ForeverGreen nutritional products.
Marketing & Business Goals
The Goals: This is a new product name and logo for a wearable technology bracelet and smartphone app. Like a fitness tracker (tracking steps, distance, calories burnt etc) and a Health tracker (tracking heart rate, blood pressure, electrocardiogram, etc). It needs to appeal to a wide demographic who are interested in healthy lifestyles. Our logo and product need to compare well with our competitors.
CareWear is a new, distinct product of ForeverGreen, which adds an element to the fundamental empowerment of people by offering real-time tracking and monitoring of vital signs that are displayed in a personal health dashboard via an iOS or Android app. ForeverGreen is a Direct-selling, Network marketing company which offers its distributors an opportunity to create a home-based business using the health products and now adding CareWear to it, on a global basis.
A wearable device to help you make healthy choices every day. To be mindful of a Total Health Experience, by the use of ForeverGreen products and fundamental principles of health.
Project Requirements & Deliverables
Exact Text to be used for the Logo Design:
My Health Dashboard
The logo needs to be a wordmark, symbol/icon, or combination. No gradients, and the design must also work in black and white.
Adobe Illustrator file .ai or .pdf
Target Audience & Competition
People ages 18+ who are striving to be mindful of their health and are entrepreneurial and desire to make residual income.
1. Geographic Segmentation Global, with emphasis on Europe and North America.
2. Age/Generation: While our current audience is “Generation X”, our goal with this new brand is to expand into the “Millennials”.
3. Ethnic and Racial Demographics
4. Clients Segmentation where we recognize 4 groups of people:
a. “Money-driven Networkers” (members): Moved by networking, regardless of the product, they want to think it’s an easy message, unique product, no competition, and fun, modern business.
b. “Product/Health oriented Networkers” (members): Members who’s focus is the health message and use of products. Will retail for a markup.
c. “Product/Health oriented” (members and retail customers)”: Their main interest is the use of the product. They will look for discounted prices and sign up as members in order to get a better price, but won’t promote the business.
d. Health Professionals willing to Retail: They influence with their opinion to their patients. Most don’t want to be seen involved in the transaction but they are interested on creating the retail margin. A few of them will also be interested on networking. Possible Health Professional Program in certain countries.
a. Health driven:
a. Healthy people who look for clean healthy products free of controversial ingredients. People who like to share new information about health or inform about health-hazards.
b. People with a health condition who are looking for alternative products with medicinal purposes.
c. Athletes and Sport and fitness.
b. Business driven:
a. Networkers looking for substantial financial income.
b. Sales men and women who enjoy creating income daily by selling product.
Look and Feel:
CareWear needs to come across as “more than a fitness tracker” and is a device that emphasizes health mindfulness. I think using the C & W into the universal lotus position could be explored. Custom logo that conveys the sense of modern, elegant, high value.
Modern, Elegant, high value.
Modern colors, evoking health and success. Appealing to millennials.