The first type of cold brew I will be distributing will be black (no milk or flavouring). So, somewhere situated on the bottle I would like the word 'Black', keeping in mind the word should be easily interchangeable as I expand, e.g. 'Latte' or 'Vanilla'.
As the name of the brand is Cartel's Cold Brew, I want to incorporate something to do with Pablo Escobar but it is also very important it is linked to Darwin (Northern Territory, Australia). As Darwin is a small place and both the coffee being used for the cold brew as well as the owner of the brand being from Darwin, this link is especially important, as we will be targeting Darwin locals or those visiting Darwin as our first consumer base.
I've attached a file with a sketch of Pablo at a table with a bag of coffee saying 'Colombia to Darwin', this was my attempt to link reputation of the brand's namesake to the place of distribution. However, I'm more than happy and encourage you to experiment with this concept and am also open to abstract designs.
I've already selected what I think is a unique bottle to differentiate my brand from the rest and have also attached a file of the bottle and a hand-bottle size comparison. The actual area where the logo will be placed is quite small (6cm tall), however, if you need to be flexible with this to incorporate your designs this is okay as long as it fits within the bottom 1/2 of the bottle.
The coffee used for the cold brew is all locally roasted and brewed in partnership with a local coffee roaster.
Goodluck, if you need anything my email is JarivanLingen@outlook.com.au.