We want to convey an elegant, sophisticated image in our logo, something artistic and graceful, like good dancers.
The logo needs to have "clean" lines so it can be embossed on leather or printed on shoe labels.
Colors are not critical, although gold text or black text may be good. We would like the ability to change the color, depending on what background it is going on (like shirts, shoes, website, etc.).
Our shoes will be of the highest quality, competing with very high end shoes, but our prices will be lower. We want to convey the image of a luxury brand without (necessarily) the luxury price.
We are open to all styles of logo, not just the 3 we checked in the selection process on 99Design.
If there is an image incorporated, it should be something that represents dance, or dancers, yet more on the abstract side.
We like the idea of text with a small image incorporated into one of the letters of the text, AND a small, separate image of just the initials JD with the same image incorporated into it. Something we can use together or separately. Some of the submissions have done this, and we like it.
We have posted links to photographs of dancers that we think are elegant, graceful, and could be used as inspiration for simple, clean line drawings either standing alone or as part of the text of our logo. The links are posted in a message to all designers on the main page of the contest. I tried to copy them below, but it didn't work....
Bottom line is that we are quite open, as long as the logo portrays a very sophisticated, elegant, clean design. No cartoon characters, crude pictures, etc. Smooth and clean, yet memorable. Simple, right? :)
We will want full vector files compatible with website and print usage, as well as a jpg/png/etc. file so we can see the logo image(s). Not sure what are all files we will need, we hope you know that better than we do! We intend to do email blasts, use the logo on our website, print it on our own shoes and shoe labels, and use it for direct mail printing (postcards, letters, etc.). We will need all files necessary to do this.
While we shouldn't have to say this, we will - we need all rights to all designs submitted. There should be no additional fees for copyright, licensing, etc. The logo needs to be ready to use when we get it, and all artwork must be original - no clipart, please.
If you have any questions, please contact us directly. We are checking in on this contest frequently.