1.I prefer logos that are:
- immediately recognizable as belonging to a startup (think logos appearing on the portfolio pages of a VC firm);
- clearly legible (but not too plain) sans serif fonts;
- two colors (not one, not three, unless very subtle);
- on a white background;
2. I would like the company name to dominate over the other elements (pictoral or abstract marks). Too obvious marks (talking bubbles or targets) stand out too much and also resemble other logos. When thinking about the abstract mark I think I definitely want in front of (or alternatively, smaller, on top of the logo), try to envision Yegii as a PLACE where knowledge is positioned, found, activated, and within which clients find themselves and achieve greater insight and decision power. Think: simplicity with a slight twist.
3. I want to appeal to several groups of customers:
- Experts (PhDs, academics, industry experts)
- Companies (multinationals, VC firms, particularly in industries such as energy, financial services, healthcare/pharma etc.).
- Publishers (larger players in the information industry but also NGOs who issue reports/studies)
4. Competitor/benchmark logos:
http://quora.com/ | http://www.kaggle.com/ | http://www.reportlinker.com/ | http://www.innocentive.com/
http://www.hypios.com/ | http://www.spigit.com/ | http://www.brightidea.com/ | http://ideascale.com/
http://www.hypeinnovation.com/ | https://www.uservoice.com/ | http://www.hypeinnovation.com/
http://www.kindlingapp.com/ | http://www.sociallair.com/ | http://www.imaginatik.com/ |
5. The values, feelings and messages I want the design to communicate:
"Yegii frames what you know"; insightful, connected, transparent, accurate, empowering.
6. The goals I want the design to achieve:
7. Appeal to young professionals (25-45) in working in global industries.
8. Colors I do and don’t like:
Do like: blue/gray on white background (with a slight twist, if necessary), orange, red (in moderation)
Do not like: tutti frutti.