We took the name of the bird and adjusted it in an acrostic that defines the main idea of the business, and also sends a direct message of an eco-friendly company.
Transporte – transport
Urbano – urban
Confiable – trust worthy
Amigable – friendly with…
Naturaleza - …nature
We want a logo that most importantly can be easy to print in a motorcycle and in a scooter, and that can be easy to identify from a long distance, and attractive to the eye. Secondly in importance, that it can be easily printed in t-shirts, hats and caps, bags, jackets, etc.
An idea of a proposal could be to use the bird as a representative shield, and the word “tucan” next to or below it, in an attractive font, so that in some cases we only use the bird as logo, without the word.
Another idea of a proposal could be one in which the “t” can be the toucan bird flying vertically towards the ground or the sky, in which the long vertical line represents the peak and the tail, and the small horizontal line represents the wings.