- What does the idea/concept of clarity look like to you? We are looking for an original mark that is clean, modern, and has refined artistic touches. Can be simple, but must have meaning and connection to our brand - should tell a story. The mark should evoke feeling. Please avoid stock images from Shutterstock, Pinterest, 123RF. - We are not looking for an "education" themed logo -- please avoid books, diplomas, graduation hats, etc.
- We are open to considering reworked versions of the reference photos we provided. Having said that, we would them to be elevated, original, and pertinent to who we are.
We would look favorably at design concepts in that capture the following formats:
- multiple color combinations/variations
- font variations - all caps, all lowercase, etc
- various mark placements
- horizontal logo (same line), stacked logo
- logo that translates well to black and white
- Please see the color preferences below. We tend to like calming colors/neutrals/monochromatic schemes with pops color.
Tagline: Simplifying the path to your future