There are two main target groups.
A professional lady in her early to mid 40’s possibly up to 50yrs.
Travels frequently probably has three or more major vacations a year and dines in high class renowned restaurants.
Lives on her own in an apartment in large cities (e.g. London / New York)
She is a career woman who works as an executive in large Blue chip organizations.
She is Interested in the arts and visiting the theatre.
The second group of people we are targeting are Male and female between the ages of 25 - 40yrs who come from wealthy backgrounds, and are highly successful themselves in their chosen professions.
They would consider themselves as "cool" and trendy, with their finger on the pulse of art.
They are single and live in expensive apartment blocks which are extremely modern, contemporary and minimalistic.
On the social scene, their reason for buying the art may well be to display their excellent taste in art and design.