a) We will use the logo's look and feel to help design the website and additional marketing materials. We are interested in a design that conveys strength, innovation and expertise.
b) We are NOT looking for anything too industry specific, such as the use of cars, car parts or roads. Think more along the lines of a financial institution, bank, etc. Conservative, but with a little edge.
c) Our company is unique due to the fact that we are vertically integrating THREE separate, but related, entities to deliver competitive products and outstanding service. We would like this idea of THREE represented in the logo. We are not dismissing the "shield" as part of the icon, however, we'd like to see additional concepts integrating the use of 'three' images/ icons/symbols. A great example of this is:
http://www.pnc.com. We like the fact that this logo is conservative, yet modern. It also uses three symbols together in one simple icon.
d) Upon further review, we would like all the letters of Primus to remain the same color.
e) We would like to see your concept reversed out in a prominent color used in your design.
f) we chose the colors based on the following words they represent:
orange: energy, enthusiasm, creativity, determination and success
blue: stability, trust, confidence and intellect
silver/gray:time for reflection and change in direction
g) Since we will be using the logo mainly for web and web based applications, please show us the ability to make the logo 3D. We really want it to POP on screen.
Hope this gives a little more clarity and direction. Message us with any additional questions.