Swim Ireland are the national governing body for aquatic sports in Ireland and the Irish Open Swimming Championships are our flagship event which we want to promote as an compelling, exciting, vibrant and different sporting event to sponsors and to the public both swimmers and non-swimmers. The event takes place over 4 days and includes all swimming disciplines. The objective of this project is to create a distinctive logo for this event which can be used as a signifier for this flagship event.
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This logo is for the newly re-branded national swimming championships of Ireland. Whereas previously the event was one with a limited public appeal which was mainly attended by swimmers we want to get more public to attend the event through communicating a unique, exciting and vibrant event that anyone can enjoy. We want to avoid a stencilled silhouette of a swimmer (a more abstract one would be more suitable.
THE LOGO DOES NOT HAVE TO USE THE SAME COLOURS AS THE ORGANISATIONS LOGO. WE ARE SUPPLYING THAT JUST FOR REFERENCE. WE WANT TO CREATE A NEW IDENTITY FOR THIS COMPETITION NOT JUST REARRANGE THE ORGANISATIONS LOGO.
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