We, UB Dietz, are a german consulting firm, specialized in quality and
risk management. We also do trainings and congresses/forums in this
We are in business for over 25 years and currently opening two international offices (China and US).
Since the internationalization is a new chapter we want to highlight this change with a fresh/updated logo.
There a a couple things that are very important to keep in mind when thinking about the new design:
1. Our customers should be able to recognize the "old" CI/brand in the new logo i.e. we want the colors to be the same. (blue/grey maybe red).
Take a look at our old logo and maybe our website to get a feeling for the current CI. The font we currently use for our logo is "Times New Roman"
2. Our current logo is a square - The new one should be more of a standard format (greater width than hight).
3. It would be great if we could use an optional "slogan" under the logo - for example "Asia" or "USA " or "Europe" or even "consulting".
4. It would also be great if the logo / a part of the logo would work just as an "emblem" without the company name "Dietz" (in this case a square is ok).
Attached you find the logo we currently use and the logo of one of our products (a FMEA / Risk management congress).
Take a look at our website if you like: