Design the logo for a NEW GLOBAL INITIATIVE: the Urbanization Knowledge Partnership

The Urbanization Knowledge Partnership

WHO? We are an open partnership of cities, international development organizations, and researchers.

WHY? Our mission is to help mayors in the developing world harness the forces of urbanization to improve the lives of the urban poor and promote sustainable growth.

WHAT & HOW? We help city managers find answers to their most pressing problems by connecting them with one another and with the world’s leading experts. Cities participate in this worldwide network to collaborate on common solutions and learn from their peers, so that they can tailor global best practices to local needs.

Watch our Video to get a good sense of our intentions: http://www.youtube.com/watch?v=AadPntrlb0w

We would like the logo to communicate “innovative and young” but also “trustworthy and credible.” We would like to convey an association with such terms as: city, urban, global, network, community, peer-to-peer, and open. Our audience comes from across the globe and every culture.

The logo will be used primarily to brand our online presence. Given that our name may eventually be translated into multiple languages, we would like you to spend most of your creative energy on a compelling visual mark that will accompany the text of our name in your design.

In the logo, you may shorten "Knowledge Partnership" to "KP" if this better fits your design.