We are marketing craft supplies to the home crafters (DYI) market. Our main product is a film called HTV which stands for "Heat Transfer Vinyl". We also sell blank products that our customers purchase and then decorate using our films.
The home crafting market is substantial and consists mostly of women who apply vinyl sayings and images to substrates like T-shirts, mugs, glasses, kitchen towels, etc. as a hobby. About 10-20% of them earn a small income selling their creations on social media.
We also sell "blanks" such as stuffed animals, acrylic key chains/ornaments, flour sack towels; as well as crafting tools and equipment like printers and heat presses.
We are one of the largest vinyl distributors in the US (40,000+ sf warehouse); have 150k+ loyal Facebook followers; and sell mostly online.
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We want our new logo to be a clean, simple, colorful design that translates easily across all social media platforms. Color is key.
Our current logo (attached) is great but a bit too "mechanical" looking (it's a heat press).