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Diseño de inspiración
This logo would be used for a specific marketing campaign called HYB HUB. The idea behind that campaign is taking the initials of our business (How You Brewin) and attaching the word HUB to it. The purpose of the campaign is to highlight, promote, and focus on all the reasons why How You Brewin (HYB) is the HUB of our community. It's a hangout. It's a place to work remotely. It's where groups gather. It's where community happens. And we want to capture that in a logo that can then be used to promote the campaign. Promo will be on social media, as well as promotional materials such as stickers and t-shirts. I'm envisioning an overall square shape, possible HYB and HUB stacked vertically, with a simple design piece that communicates the "hub" concept. Maybe it's as simple as a tear-drop map pin, or maybe its something far more creative than my uncreative mind allows. Key to a winning logo with be the right typeface coupled with the right simple design element or icon coupled with the right colors. We can be found on the web at howyoubrewin.com. Also, I would add that the "feel" of our place would best be described as "coastal industrial." It's comfortable and cozy with some very slight edgy industrial touches to it.
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