This is a logo for a new liquor store. It is on the same site as a busy gas station and convenience store with a food court, which has a Subway, burger place, and pizza place. The location is in a small town but it is on a busy highway.
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This needs to be very simple. I am thinking just words, no pictures. The primary purpose of this is to attract driver's attentions as they go by at 120km/h I have included a picture of the sign where the logo will have to go (so the logo needs to fit nicely on the sign panel which is 4 feet high and ten feet wide. There also needs to be a sign on the building, like the other signs on the building (again, see picture). I chose yellow for the colour, but you can make that whatever you want to look good. Yellow is because the burger place is yellow and black. I have a picture of what I think the sign may look like, but if you can improve on it, be my guest. I have also put a rendering of what the completed building will look like.
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